We translate cultural understanding into strategies that unlock business growth.
ICONIC POSITIONING
Understand your codes in culture
Finding hooks in how your category and themes show up and what lovers love most
Drive cross-functional alignment
Sessions that leverage collective intelligence of marketing, insights, R&D, and key markets
Dramatize the shifts for the business
Strategic storytelling that unpacks the implications and nuances of the positioning
FUTURE-FIT TOOLS
Thematic Social Listening, Brand Lover Councils, Messaging Hierarchy to Steer, Believers’ Pyramid Positioning Framework
DISCIPLINED PORTFOLIO
Frame portfolio for societal resonance
A framing device that taps into consumer aspirations and rituals within your category
Create focus with data-driven clusters
Dimensionalize by clustering the brands and products against motivations and occasions
Set guardrails that define stretchability
Create focus and identify white spaces for higher impact decisions and execution
FUTURE-FIT TOOLS
Personas and Clusters within Human Framework, Business Drivers Matrix, Portfolio Map with Archetypes
IN-MARKET TRACTION
Measure category language for traction
Understand the biggest and fastest growing cues for your target to mirror their interests
Prioritize tactics that deliver connection
Most impactful messages for consumers and solid value exchanges for potential partners
Build the engagement blueprint and pilot
Brought to life on-pack, in comms, or thru partnerships as global ideal with local nuance
FUTURE-FIT TOOLS
Sized Social Listening, GEO Guidance to Influence AI, Messaging Hierarchy to Inform Comms, Storylines with Human Framework
INTEGRATED INNOVATION
Find rigor on the edges
Stimulate thinking with claims, benefits, and tech from companies on the bleeding edge
Ideate at scale, let consumers converge
AI-powered ideation scales idea screening, removing errors in team-driven convergence
Maximize portfolio reach
Minimize cannibalization by optimizing reach with innovations that are additive
FUTURE-FIT TOOLS
Custom GPTs for Enhanced Ideation, Rapid
Idea Screening for Agile Reactions, TURf Analysis to Max Reach + Min CannibalizationCATEGORY REFRAME
Sense the shifting signals
How the role of the category is shifting in cultural consciousness and people’s lives
Reimagine category meaning
A fresh point of view that leverages emerging ways people are using the category
Stage the case for the change
Onboarding teams to the mindset shift and the implications for how we do business
FUTURE-FIT TOOLS
Emerging-Signal Social Listening, Category Superuser Councils, Societal Cycles with Minds of Tomorrow
OPPORTUNITY SPACE DECODE
Map human drivers in the landscape
What makes this target, market, or demand space tick, how do they move in this space
Filter high value opportunities
Identification of levers we can pull within this space, based on where we have rights to win
Design for shared understanding
Socialization that immerses stakeholders into the topic so they can best act against it
FUTURE-FIT TOOLS
Attitudinal Social Listening, AI-Powered Ethnographies, Motivational Analysis with the Human Framework, Synthetic Personas
TRANSFORMATION CULTURE
Collective input and conversations at scale
Agile conversations to map dynamics and reveal the gaps to delivering the strategy
Align our ambition and internal behavior
Unite strategy, culture, and purpose and implement behaviors to drive the change
Drive adoption and accountability
Activate key voices to bring the change to
life with measurement to ensure impactFUTURE-FIT TOOLS
Surfacing Gaps at Scale with AI-Driven Storycatcher, Strategy + Culture
Alignment with Human Growth CodeCAPTIVATING EVP
Uncover employee dreams and gaps today
Pinpoint what attracts, motivates and frustrates current and prospective employees
Create an employer identity, not a slogan
Define a clear promise rooted in reality that people feel, believe in, and want to be part of
Grow talent as partners, not employees
Nurture a program that supports growth, ownership, and long-term engagement
FUTURE-FIT TOOLS
Strengths at Scale with AI-driven Storycatcher, Core Values with Human Growth Code, Believers’ Pyramid Positioning
TEAM SYNCHRONY
Prepare leadership to live the shift
Provide leaders with the clarity and tools to model change in their everyday actions
Equip teams to perform as one
Grow the team’s capabilities to operate at a higher level and deliver better results
Foster stronger team collaboration
Facilitate environments that build clarity, trust, and enable teams to move together
FUTURE-FIT TOOLS
Unfiltered Dialogues at Scale with AI-driven Storycatcher, Training Materials + Sessions informed by the Human Growth Code
Brand and Corporate Positioning
Do you want to redefine purpose, vision, mission?
Our signature Purpose Dive is designed to uncover cultural tensions and craft a big idea that resonates with the people and the wider multi-stakeholder ecosystem you serve, weaving the societal, business, and internal angles together.
Activation and Innovation
Do you want to turn strategy into action?
Our signature Maker Camp is designed to transform strategy into actionable creative ideas, propositions, and concepts. We bring the best out of a team with templates, ideation techniques, storytelling, and by being Serious about Play.
Employer Brand
Do you want to brand the value you bring for employees?
Our signature Identity Hike is designed to uncover why people love to work for your company and capture this in a compelling EVP, a roll-out strategy, and a set of creative assets captured in a playbook.
Market Expansion
Do you want to take your business to new places?
We explore new markets with empathy, fresh eyes and analytics to define strategic growth platforms that are anchored in people’s needs, value shifts and trends.
Category Growth
Do you want to find new relevance in your category?
We uncover the human meaning of categories to shape a disruptive category narrative that outlines future growth scenarios and the view on where to play and how to win.
Portfolio Strategy
Do you want to maximize the power of your assets?
By analyzing market trends, competition, and people’s evolving needs, we make long-term growth choices to build a coherent portfolio and strategy to expand.
Organization Transformation
Do you want to mobilize your people?
Culture is an execution of strategy. Our signature Welcome Change Catalyst is designed to anchor the strategy in your systems and processes throughout the operations, transforming your business culture into a vibrant ecosystem that supports your strategic ambitions.
Leadership Change
Do you want to lead more and manage less?
Our signature Leadership Growth Journey is a transformational collective experience that enables leadership to grow as people and engage with the organization. Our methodology is founded on positive psychology and offers practical tools for personal development and leadership change.
Capability Development
Do you want to create a life-long learning culture?
Our signature Human Growth Accelerator is designed to assess your employees’ capabilities against your strategic direction, create an engaging vision on the business leader of the future, and an interactive program with on-the-job learning modules.
Sign up to our community for insights!