The Human Take,
from insights to business results.

B2B companies that prioritize co-creation with their customers are 2x more likely to outperform their peers in long-term revenue growth.

EVP co-created with input from 600+ employees across Asia.

Up to 75% of the customer experience in hospitality is shaped by frontline employee behavior, not brand communications.

8 in 10 Malaysians say success is about “making progress step by step,” not achieving big milestones.

The global kitchen appliances market is projected to grow to US $296 billion by 2032.

25% of the global population is Muslim, of which a quarter is Millennial.

In 2021 and 2022, approximately 500,000 people in the Netherlands took at least a week off work after losing a loved one.

21% of women are too embarrassed to seek medical help for female health concerns.

Fixing our food system is essential—this article explores a regenerative path forward with insights from Unilever’s April Adams-Redmond.

By 2022, 100% of Blédina’s vegetables were sourced in France, reinforcing its commitment to local, sustainable farming.

87% of parents want their children to grow up in households where hygiene tasks are shared equally.