That’s why we created the Growth Diversity Study.
Anchoring one's story in 'why'
30% of people feel the need to reconnect with their sense of purpose
Taking courage to create
22% of people want to strengthen their resourcefulness
Tuning into connections
19% of people feel the need to nurture their relationships
Sustaining performance
29% of people want to focus on resilience
Our research revealed that people grow in different ways. We uncovered four universal invitations to unlock human potential at work
Taking courage to create
Sustaining performance
Anchoring one's story in ‘why'
Tuning into connections
The Stretch Invitation
Best activated when people need to step into new challenges and test their potential.
The Connect Invitation
Best activated when people need to deepen trust and feel more aligned with their team or community.
The Align Invitation
Best activated when people need to reconnect with what truly matters and align their personal values with their professional purpose.
The Nurture Invitation
Best activated when people need to sustain their energy over time and invest in meaningful rhythms of rest and renewal.
What People Want Today
In a time of profound transitions, people are seeking a more human type of growth that goes beyond material success. They are looking for growth that fuels confidence, belonging, purpose, and joy.
The Outdated Definition of Growth
Most organizations are still operating with a narrow definition of growth, focusing on output, efficiency, and control. This limits their ability to adapt and thrive in a world where human connection, creativity, and adaptability are key drivers of success.
A Tool for Cultural Transformation
The Human Growth Code is a tool that helps companies turn human potential into a business advantage. It aims to make growth meaningful and sustainable by focusing on what makes employees feel truly alive.
Yet workplaces are still wired for performance, efficiency, and control, forgetting something vital:
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Growth is being redefined globally, Inviting people to meaningful growth.
Four universal invitations to unlock human potential at work:
The Wellness Gap
How important it is for people to take care of their mental and physical health? To what extent does work support this?
Support
0.58
1.18
Priority
Work Support compared to Personal Priorities
0.68
The extent to which work helps people feel joy and positivity
1.14
How important it is to people to feel joy and positive energy.
0.65
The extent to which work gives people control over their time, choices, and tasks
0.95
How important it is to people to have control over their time, choices, and tasks
0.83
The extent to which work helps people feel valued for who they are.
0.96
How important it is to people to feel valued for who they are.
0.58
The extent to which work supports mental and physical well-being
1.18
How important it is to people to take care of their mental and physical health.
0.68
The extent to which work helps people feel joy and positivity
1.14
How important it is to people to feel joy and positive energy.
0.65
The extent to which work gives people control over their time, choices, and tasks
0.95
How important it is to people to have control over their time, choices, and tasks
0.83
The extent to which work helps people feel valued for who they are.
0.96
How important it is to people to feel valued for who they are.
People know what they need to thrive.
However, workplaces are often behind.
This is an opportunity, not to control growth,
but to cultivate it.
For the first time we've created a global benchmark of human growth. This is your starting point for transformation.