Mastering global kitchen realities
At a glance, a Market Growth case
An American company manufacturing premium home appliances wanted to reimagine its product strategy by understanding cooking worldwide. We helped them unlock new growth opportunities in the rapidly expanding kitchen appliances market through immersive, culture-sensitive research.
Well-equipped kitchens make cooking creative, social, and rewarding.
In 2024, cooking appliances accounted for 42.4% of global household kitchen appliance revenue.
The global kitchen appliances market is projected to grow to US $296 billion by 2032.
Business Challenge
The company needed to better connect with diverse cooking behaviors and kitchen realities across markets. The goal was to uncover insights, pain points, rituals, and preferences worldwide, and use that understanding to guide innovation and portfolio development.
Humanizing Journey
We guided the teams through home visits, food safaris, and restaurant immersions in key markets. This fieldwork revealed culinary motivations, cultural rituals, and everyday cooking challenges. These real-world insights became the foundation for portfolio strategy and innovation opportunities.
Impact
The findings inspired product innovation and communication teams. The brand is now better equipped to deliver global solutions that resonate with home cooks’ emotional and practical needs.
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