What if "human" is the strategy? The Human Take on 2026 and beyond

In 2026, let’s stay human

Happy New Year! I always love the Christmas break for the silence and the cozy times with family and friends, and now I’m excited to be back at it with new energy. Wishing all my colleagues at Innate Motion, our partners, and clients a beautiful New Year!

It has never been more important to keep human values and human growth central to everything we do. And how we show up as leaders, standing by our principles and acting on them. In 2026, let’s stay human.

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It’s not woke, it’s growing your organization

If 2026 is the year you want to lead with more humanity, this is a great place to start. Our Global Growth Diversity Study shows that success and growth are not universal, they’re cultural. Around the world, people define progress differently.

Leaders who understand those nuances can build cultures, brands, and experiences that honor them. It has nothing to do with being woke. When people grow, business grows.

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What the 80s tell us about today's anxiety

Right now, the future feels uncertain. Polarized. Hard to read. When the present looks like this, it seems like we’re living through unprecedented times. We want to plan accordingly: cautiously, defensively, short-term.

Yet, when you zoom out, history tells a different story. Societies don’t move in straight lines. They move in emotional cycles. Phases of anxiety and phases of trust, ebbing and flowing over decades. What feels chaotic today is often part of a much longer rhythm. Leaders can learn from history when it comes to long-term planning and innovation.

If you want to be prepared for what’s coming next, join our webinar A human take on our future, on February 3 at 1 PM CET. In 30 minutes, Benoit Beaufils and Thaïs Gyurcsó will share how long-term emotional cycles shape culture, consumption, and brand relevance and why planning purely from today’s mood can be misleading.