The threats to our food system stretch from soil to supermarket. Regenerating our future depends on more than farming—it’s about changing what we consume and how much we care. In this article, April Adams-Redmond shares how empathy, collaboration, and bold action are shaping the future of food.

This case shows how a household paper brand sparked real change by tackling gender inequality at home—proving that cultural relevance can live in even the most unexpected places.

In a category dominated by clinical claims, this project prioritized empathy, culture, and emotional insight. The result? A global intimate care strategy that speaks to women as people—not just patients.