Passionate explorer, insight hunter, and dancer at heart. Born and raised in Mexico, I have a spirit that refuses to stand still. Dance taught me to listen for rhythm; living in France and Belgium taught me to hear it in new cultures.

I believe that businesses are like people: personal, critically-minded, and shaped by the cultures they move in. With a background in International Business and marketing, I read cultural signals and turn them into the decisive insights that unlock momentum. I’m resourceful, curious, and relentless in finding the golden nugget.

As a Cultural Decoder, I help teams understand their people and their context so strategy fits the world around them. I connect what a brand is with what it wants to become, moving people and moving business to be more relevant, more meaningful, more human.